Consolidation of the chicken industry has placed the production of poultry in the hands of a few large companies, resulting in very little variety in the type of chicken the average American can buy or order in a restaurant. The ASPCA launched The Truth About Chicken campaign to increase knowledge and spur reform around the breeding practices and living conditions of the nearly 9 billion chickens raised for their meat each year in the U.S.

Final microsite design

Wireframe and design process

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