Christie's Art+Tech Summit Series

Christie's Art + Tech is an annual conference dedicated to sparking dialogue on emerging technologies and their potential impact on the art market. Speakers from a variety of industries are invited to engage in themed discussions, all centered on how emerging technology is influencing how we create, experience, buy and sell art.

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Conversation around the creation of the logotype was spurred by a variety of factors: modularity and scalibility (as the identity had to live across print and digital mediums); adaptibility (as the identity is often shown alongside sponsor logos and thus can't visually compete for attention); and flexibility (for the identity had to also be translated into several languages). An all-text, sans-serif treatment was the solution, without the flourish of ornamentation that would hinder legibility. 

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Interested in working together? Email me at cyesuwan (at) gmail.com