Christie's hosts upwards of 300 auctions a year, with each sale requiring its own dedicated marketing campaign. Unique marketing specifications like artist copyrights, image rights, consignor promises and the atypical targeted demographic means that every campaign is individually bespoke to an auction.
Below is but a tiny sampling of my responsibilites in Christie's digital marketing design.
PHOTO SHOOT ART DIRECTION
Photo shoot art direction: Chinese Export Silver
Photo shoot art direction: Chinese Art from a Private American Collection
Photo shoot asset retouching
DESIGN FOR SOCIAL MEDIA AND MOBILE
Design for social media: Snapchat Geofilter illustration
Design for social media: Instagram video post
Design for mobile: Uber marketing
Role: Creative direction, design direction, branding and identity, art direction, video editing, photoshoot direction, design, coding, UX
Programs used: Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe Dreamweaver, TextMate, Adobe Campaign, Final Cut Pro, Figma, Google Web Designer
Interested in working together? Email me at cyesuwan (at) gmail.com